Make It Count [The ELEMENT Story] Chapter One - WIND MAKE IT COUNT is a four-part documentary, which takes you on a journey throughout the history behind Element. In this first chapter Kirk Dianda (Auther) is following Johnny Schillereff (Element founder & president) and interviewing the people that have shaped his life and the company. Throughout the next three months we'll bring you the 3 other chapters (WATER (September 1st), FIRE (October 1st) & EARTH (November 1st) Enjoy!